Knowledge Base

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How to sent personalized newsletters

The exhibitor area is divided into different modules that can be individually configured and assembled, even in such a way that different modules can be used for different types of exhibitions.

Dashboard

On the dashboard, the exhibitor is shown at a glance all the important information about his trade fair appearance as well as the things that need to be done. This includes:

  • Any text (introduction, news such as the reference to dates, etc.). This can optionally even be individualized to individual exhibitors or exhibitors. An individual text can also be combined with a general text, so it is possible to write a general introduction or greeting for all exhibitors and then enter an individual message for an exhibitor
  • Ad-hoc messages or editing notes can be placed in note boxes, these are displayed at the top and can be closed by the user for the current session
  • All newsletters sent so far for this exhibition, which this exhibitor has already received
  • The exhibitor's catch-all code (if activated in the exhibitor index sheet)
  • Overview of activated as well as already redeemed vouchers of the exhibitor

 

Any information can be added to the dashboard in the exhibitor area; if an exhibitor has ordered one or more exhibitor passes, acquired visitors or received newsletters, this data will be listed further down in the exhibitor area

Address management

Management of master data and contact persons, whereby the exhibitor can store several contact persons. In this way, different addresses (invoice recipient, address for catalog entry or contact person for trade fair construction) can also be managed. The address entry is managed independently of trade fairs or trade fair types.

 

The master data includes the address data of the company and the contact persons

Each exhibitor can change the master data individually.

Industry assignment

From a predefined nomenclature, the exhibitor can select the sectors that are to be published with his entry in the trade fair catalog or on the trade fair website via a clear, expandable tree structure. The number of (free of charge) sectors can be limited.

 

The industry management can be limited in terms of the industries to be selected

By default, the industry module is configured so that the exhibitor can assign 5 free industries. Independently of this, the exhibitor can also assign further industries, here the organizer must decide whether these are charged. We can change this limitation across trade fairs or remove it completely.

Portrait for the trade fair catalog

The exhibitor can store his company and performance portrait with logo. The upload of the logos is particularly easy. The data entered can later be either read out or downloaded for catalog production via an interface. Any format is possible for logos for the catalog. The exhibitor can delete or overwrite an uploaded logo.

Portrait for the website

The logo for the website must be uploaded in .jpg, .gif or .png format, and it should also be saved in RGB. A conversion of the image file takes place in the background during the upload, therefore logos uploaded in CMYK color space may have color shifts. The exhibitor can delete or overwrite an uploaded logo.

Trade fair highlights for the press

If the exhibitor presents a novelty or shows something special, this may be suitable for internal publications or for a press release. The texts and images can then optionally be displayed directly on the trade fair website in the exhibitor portrait.

 

The modules for the entry for the exhibition catalog, the online media and the exhibition highlight look very similar

Booked stands as well as up- and downloads (media)

Overview of the exhibitor's booth(s). In addition, stand sketches can be made available for download here, which the exhibitor edits or supplements and then uploads. The service provider responsible in each case can directly view the documents intended for him that have been uploaded by the exhibitor.

The online store

Whether passes, advertising materials, supplies or rental furniture, the store contains the entire range of orderable services that exhibitors can book in addition to their exhibition stand. With a detailed order overview and the option to cancel items. Find out more in the store with order management.

 

The store can be flexibly divided into categories and subcategories

last changed at: 07.11.2023